Media, Medium, and Mediums How to Choose the Right Word

The words media, medium, and mediums have a wide range of meanings and usages, some of which are tightly linked and some that are completely separate. All can refer to the material used by an artist to create a work of art, as in My favorite medium is acrylic paint. Medium, however, can also describe relative size (neither large nor small), while the media generally relates to electronic outlets for news and entertainment. Yet another meaning of the word medium is a person who claims to be able to communicate with the dead. How to Use Media The word media is complex because its meaning has changed dramatically over a relatively short period of time. It started out as the plural of the word medium, meaning intermediate or middle, and was also used to describe multiple artistic materials, including paint, clay, metal, and so on. Around the 1920s, the word media was first used to describe communication outlets, and the term mass media was coined. Over the decades, the term became ubiquitous and was used to describe a variety of different means of mass communication, including the news media, entertainment media, and social media. Technically, the word media should be used only as the plural of the word medium. But in recent years, media, like data and agenda, has come to be treated as singular in certain contexts  (especially in American English). Many publishers are comfortable with using the word as both a singular and a plural. How to Use Medium Medium has multiple meanings, each distinct from the others. In most cases, it is used as a noun, but it can also be used as an adjective in some circumstances. It is the singular form of media and, as such, can indicate either a single artistic material or a single communication outlet: The internet is an important medium for communication.Medium also means intermediate: neither large nor small. For example, The suspect was of medium height.A medium can be an agency for doing something or achieving a goal. For example, Technology is a medium for change.A medium can be a substance that surrounds or holds something else. For example, The petri dish contained a medium used to grow cancer cells.A medium is also an individual who claims to have the ability to communicate with the dead. For example, The medium looked into her crystal ball and saw my deceased husband. How to Use Mediums Mediums is a plural noun and is more limited in use than medium. It is also limited by the fact that a single outlet for communication may be referred to as a medium, but multiple outlets for communication are always referred to as media. Thus, the term mediums is the plural form of medium when medium is used as a noun—unless medium is used to refer to an outlet for communication. Examples Its tricky to show examples of every type of media, medium, and mediums usage, but general rules of thumb make it easier to select the right word: Media as both singular and plural: The media is a collective noun referring to the mass media (e.g., television and newspapers). Media may refer either to multiple communication outlets or to a single such outlet. At the same time, however, media is the plural of medium. Thus, The media is having a field day, is correct—but so is I work in several media, including clay and fiber.Medium as a noun or adjective: In most cases, medium is used as an adjective to describe an intermediate quality; for example, a medium-sized drink, medium steak doneness, or a happy medium between two extremes. In some cases, however, it is used as a noun to mean either a means of transmission of a force or effect or an enveloping substance. Thus, The sound travels through the medium of the air is correct, as is The best medium for growing that plant is commercial potting soil.Mediums as a plural noun: Mediums is the plural of medium, unless medium refers to an outlet of communication. Thus, although it is correct to say Janes experiment involved placing bacteria in several mediums to see if they would grow, it is incorrect to say Several mediums carried the story about the car crash in their local news segments. How to Remember the Differences Mediums, like the vast majority of English plurals, ends in the letter s, while the other two terms do not. Thus, mediums is always a plural noun.In general, if the topic is communication or the arts, media is used. If the subject is art or science, mediums is more likely to be correct.If youre describing something of intermediate size or quality and you need an adjective, choose medium.If you need someone to communicate with a loved one whos passed on, always choose a medium. Sources Briggs, Asa, and Burke, Peter (2010).  A Social History of the Media: From Gutenberg to the Internet. Polity Press, 2010, p.  1.Mass medium.  Merriam-Webster, Merriam-Webster.Media.  Macmillan Dictionary Blog, Macmillan Dictionary.

The Reality Of The Television Series Lost - 1233 Words

Imagine surviving a plane crash only to be marooned on an island with forty-seven strangers. Because of this, you are forced to work and live together in order to secure survival and potentially be rescued. Although this more than likely will not happen to any given person, it is easy to envision how crucial and challenging it would be to collaborate with so many different personalities. However, this is the exact dilemma in the television series Lost. Lost demonstrates many concepts of communication, especially throughout the nineteenth episode. Concepts such as selective perception, intercultural communication, task specific touch and nonverbal communication with posture are present as the characters interact. Prior to boarding their†¦show more content†¦One concept of communication demonstrated in the episode is called selective perception. Selective perception is the perceptual distortion that arises from only paying attention to what we expect and ignoring what we do no t expect (Verderber, 2014). When first noticing Hurley, most people would not expect his secret; he is an overweight man with long curly hair and a scruffy beard. During his flashback, it is discovered that prior to boarding the plane he was a fast food worker that lived with his mother. When conversing with Charlie, who is an ex-band member and recovering heroin addict, Hurley reveals that he won the lottery and is actually worth millions of dollars; Charlie does not believe him and storms off. Charlie did not buy the announcement Hurley gave him for the reason that Charlie had already created a perception of Hurley. Charlie expected Hurley to be a low life because of his scruffy appearance and simple minded mannerisms. Yet, what he ignored was that this shabby man was actually drowning in wealth. Furthermore, when people are not like you would expect them to be, not only can perception barriers be created but also communication barriers. One type of communication barrier can occur during intercultural conversations. Intercultural communication is characterized as interactions that occur between people whose cultures are so different that the communication is altered (Verderber, 2014). With Jin being the only non-English speaker on the island,Show MoreRelatedReality Television Economic Factors And The Production Of Television Programs Essay1372 Words   |  6 Pagesï‚ § Reality Television Economic Factors How many factors are part of the production of television programs in reality. When we feel pressure to provide the display, the producer will make money, this is how the process works, to assess the social structure in the media are suitable. 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Definition of Activity-Based Cost Accounting Free Essays

The matching principle of accounting dictates that for every revenue generated, a corresponding cost should be attributed to it.   In order to determine the resulting profit properly, these components should be matched against each other. This has been the guiding convention of financial reporting since the practice of accounting became an integral part of the economy to evaluate properly a firm in a somewhat standardized format. We will write a custom essay sample on Definition of Activity-Based Cost Accounting or any similar topic only for you Order Now Business firms, particularly, those engaged in production, adheres to the standards promulgated by their respective accounting standard-setting bodies.   However, as far as internal users are concerned for purposes of making business strategies, financial accounting is too narrow. As such, the management of a business firm can easily suspend this principle and adopt different methods of deriving cost information, as long as it would fit their specification.   This practice has different effects in the evaluation of the firm’s own performance. Through the years, several efforts were exerted to improve revenue and cost matching that provides relevant information for evaluation purposes, and one of these is Activity Accounting.   Activity Accounting has two phases: activity-based costing (ABC) and activity-based management (ABM). Whereas the first phase provides useful insights and feedback in improving competitiveness through effective resource management, the second one emphasizes continuous improvement of processes.   ABC is defined as a costing system in which numerous overhead cost pools are allocated using one or several non-volume related factors as bases. Even though ABC likewise traces direct materials and direct labor the same way as TCA, it traces indirect costs, not on the number of output, but on the activities involved in the production process.   As such, ABC is considered a more detailed and useful cost-tracing tool. To illustrate, assume a company producing two distinct products, Product A and Product B, has accumulated manufacturing overhead cost amounting to $1,000,000.00.   Assume further that it would take two direct labor hours (DLH) to produce Product A and five DLH for Product B, and total DLH for the whole period is 5,000. At the end of the period, there were 500 units of Product A and 1,000 units of Product B.   Finally, assume that direct cost per unit for Product A is $250.00 while that of Product B is $350.00. How to cite Definition of Activity-Based Cost Accounting, Papers